Since 1980, Eric Mohr, principle of EBM Digital Marketing has focused on digital and direct marketing. In 2011 Extensive studying in the Google Adwords Fundamentals and Google Adwords Search Marketing required passing grades exceeding 85% and 80% respectively. Eric’s expertise resulted in a 5000% improvement in a non profit’s Adwords campaign
Early in his career, Eric held sales executive and managerial positions at leading direct marketing companies. Eric got his start selling compiled and response generated mailing lists to Fortune 500 companies. In 1986 Eric moved to Metromail Corporation a leading list compiler, computer and mail production services provider. At Metromail, Eric was responsible for developing new revenue streams and cross selling existing solutions to current clients.
Since 1996 EBM Direct Marketing Services LLC helpd companies generate revenue through direct marketing solutions. EBM’s marketing solutions are primarily focused on performance driven media providing a quantifiable return on investment. Recognizing the growing importance of digital, the company branched out to search (SEO, SEM), web development, email marketing, customer relationship marketing (using variable data printing and email) (enabling event based one to one communication), promotional products, copy writing and design..
Recognizing the internet’s emergence and importance, EBM integrated online solutions. Accordingly, in 2014 EBM Direct Marketing LLC changed its name to EBM Digital Marketing to more accurately reflect our focus…namely that all media has digital component(s). This encompases our marketing philosophy, to capture your customers through digital and offline channels.
Read Eric Mohr’s Linkedin Profile.
Our Business Philosophy
Michael LeBoeuf in his book “How to Win Customers and Keep Them for Life” stated that an unhappy customer will tell approximately 11 other people a satisfied one will tell around 5. We believe customer relationships are the single most important aspect of our business. We believe it is better to solve problems than debate them. We take a long term view of our customer relationships.
What are our beliefs?
We believe a customer should know their advertising’s return on investment.
We believe a customer should not devote a significant amount of financial resources in a direct response program until it validates its ROI.
We adhere to the Direct Marketing Association’s stated ethics and good practices.